If you had one book to recommend, what would it be, and why?

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Today I was looking along my book shelves, and wondered which books have really impacted me and changed my life, influenced my thinking, and actions. Out off all the books, one of the most influential has been "The Rebel Sell". It's a book I have recommended before, but still remains one of the most influential in terms of my current research, and outworkings on church with regards to consumer culture (it is sold under a different title, 'A Nation of Rebels' in the USA).

The subtitle of the book, "How the counter culture became consumer culture" gives away the main idea of the book, that consumer culture takes our dreams and desire for alternatives, change and revolution and disembowels them from any real and lasting concrete action. Using philosphy and pop culture, it's an amazing read.

So I was wondering if you had one book to recommend, what would it be, and why?