Last saturday our church took over an empty shop unit in our town centre, and did a free christmas wrap trying to gently subvert the normal shopping rhythm. We must have wrapped several hundred presents over the few hours we were there with the place packed the whole time with shoppers.
What was surprising was that people were more keen to have their presents wrapped than I thought they would be, and far less suspicious than I anticipated. It was wonderful to see so many people shocked that we weren't asking for donations and trying to raise money, but offering them something for free.
We also made sure the wrapping was done with high quality paper and by people who had practiced wrapping. Being useless at wrapping I helped with lifting and lugging items.
Lots of our church folk had the most amazing conversations with people. We'll be doing it next year but probably over two saturdays.