OK, so when George Orwell wrote this back in 1946, he didn't have bloggers in mind. But when writing for the web where people read the first couple of sentences, and you need to give your conclusion first and then supporting info afterwards as clearly as possible, his tips seem very useful indeed.
1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. 2. Never use a long word where a short one will do. 3. If it is possible to cut a word out, always cut it out. 4. Never use the passive where you can use the active. 5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent. 6. Break any of these rules sooner than say anything outright barbarous.