Zondervan Expands Purpose-Driven Marketing Campaign to Distant Planets

By Jana Riess

Based on the runaway popularity of Rick Warren's bestseller The Purpose-Driven Life, which has sold more than 24 million copies just in the English language, Zondervan is turning its sights to the final frontier: space. Special editions of the book will release on Mars, Venus, and Mercury next year, the Michigan-based Christian publishing house reported this week, with more distant planets to follow later if initial sales efforts prove successful

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